edrina | a portfolio

As VP of OGV, I collaborated with VP of B2C to create a campaign to promote our Global Volunteer program for winter departure. Here are the first phase of the campaign.
All captions were written by me.
All designs were made by my team mate, VP of B2C Regina Christy.
We both created the campaign big theme and campaign matrix.

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Since 2013, we have created 435 experiences which sucessfully spread positive impact across the nations. Now, we're looking for you who want to achieve some goals. Goals that can bring happiness to you and others this winter. Curious? Stay tuned! #GlobalCitizen #WinterGoals

A post shared by AIESEC in Bandung (@aiesecbandung) on Aug 8, 2016 at 5:07am PDT

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Winter is not only about vacation. It can be the time for you to do something more; to realize the goal that you've been dreaming of. Everyone has different goal but make sure your goal is something that is not only useful for you but also for others. So, what's yours? #GlobalCitizen #WinterGoals

A post shared by AIESEC in Bandung (@aiesecbandung) on Aug 12, 2016 at 4:58am PDT

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A goal is something you set in order to be successful in life. A goal doesn't need to be big or complicated. At the beginning, it can be as simple as exploring new places, gaining new knowledge, or having new friends. What important is that your goal will create positivity and it will lead you to bigger opportunities in life. Also, in the process of achieving it, you will face challenges which let you learn something new along the way. And that's the main purpose of having even a little goal. #GlobalCitizen #WinterGoals

A post shared by AIESEC in Bandung (@aiesecbandung) on Aug 14, 2016 at 7:01am PDT

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We believe that whatever your goal is, having leadership traits will help you achieve your goal. Traits like high self-awareness, the ability to empower others, and solution oriented mindset are some leadership traits you need to have. The international volunteering experience Global Citizen offers will help you develop those traits. Even more, we add one more trait which is world citizenship where you will be having the experience abroad that lets you see the world in a wider perspective. Your goal is already up there so do not hesitate to take your first step with us. Register now: bit.ly/GlobalCitizenBandung #WinterGoals #GlobalCitizen

A post shared by AIESEC in Bandung (@aiesecbandung) on Aug 19, 2016 at 9:23pm PDT

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Global Citizen Batch 1 Winter Season is officialy OPENED! AIESEC Bandung is now giving you the opportunity to enhance your winter journey with international volunteering experience. Have this life-changing experience as one of your #WinterGoals and make it happen in just ONE click! bit.ly/GlobalCitizenBandung

A post shared by AIESEC in Bandung (@aiesecbandung) on Aug 15, 2016 at 5:10am PDT

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These are the IMPORTANT DATES of the first batch that you are OBLIGATED to follow. Mark your calendar now because you don't want to miss anything! Register yourself through bit.ly/GlobalCitizenBandung and we will be in touch. #GlobalCitizen #WinterGoals

A post shared by AIESEC in Bandung (@aiesecbandung) on Aug 15, 2016 at 5:11am PDT

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To achieve your goals, the most important thing is to start taking actions. Joining Global Citizen is one way to do it. It’s a program that allows you to volunteer abroad, develop your leadership potentials by doing social projects in a non-familiar environments, and build a better understanding of the diverse world we live in. By doing this, you don’t just develop yourself, but also the world around you. The registration deadline is near, don’t waste another minute and register yourself now: bit.ly/GlobalCitizenBandung #WinterGoals #GlobalCitizen

A post shared by AIESEC in Bandung (@aiesecbandung) on Aug 26, 2016 at 7:21am PDT

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What are you waiting for? 6 Hours Left until Global Citizen Registration Deadline. Go click bit.ly/GlobalCitizenBandung for registration. See you on Global Citizen program!

A post shared by AIESEC in Bandung (@aiesecbandung) on Aug 29, 2016 at 12:09am PDT

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Hoy young people! Global Citizen Batch 1 Registration is officially closed. Good luck for all applicants that has registered in this batch! For you who still miss the chance, don't worry because we still have the chance for you in the next batch. Stay tune on our social media :)

A post shared by AIESEC in Bandung (@aiesecbandung) on Aug 29, 2016 at 7:59am PDT

As Vice President of Business to Customer (Initiative Growth) of AIESEC in Bandung, I was in charge of promoting the organization's volunteering program named Global Volunteer--GV in short.

GV is a program that lets college students to go on a volunteering project of their own--they can choose what kind of issue and which country they want to contribute in. People need to apply online through the organization's website. After applying for the program, applicants would be invited to an induction session and as "gift" a.k.a our offline CRM efforts, me and my team provided this booklet for the applicants. With this booklet, they can know detailed information regarding the program. We also initiated to give a real gift for them called the GV Notes. This notebook doesn't only let applicant write stuffs but this notebook will help them keep track of their volunteering experience as we provide them with checklists, trackers, and weekly planner.

All contents and copies were done by me.

All design work was done by one of my team members Nuke Paramitha.

We brainstormed the concept together.

Global Volunteer Booklet